Wealthfront is not available in Canada.
Wealthfront’s investing platform enables investors to curate sector-specific diversified portfolios using automation for a fixed fee.
3 Alternatives to Wealthfront Canada
Wealthsimple Invest offers automated diversified portfolios that can be set up based on users’ inputs and risk profile. These robo portfolios are provided for a flat fee as a percentage of assets managed. Such portfolios can be highly passive once invested and have lower fees as a result.
- Wealthsimple has a selection of different portfolios that can be chosen based on an investor’s goals and objectives. For new investors, there are no management fees for up to $10,000.
- Wealthsimple offers this as either a registered or a non-registered account, thereby increasing the product’s tax efficiency.
- Wealthsimple’s portfolios, while great for new investors or for those not wanting to actively manage their investments without compromising on returns, can be vanilla and less active or less discretionary which may not be well-suited for those that want a more hands-on approach.
Questrade’s Questwealth Portfolios offers a selection of diversified, index automated portfolios for a flat fee. These funds can be actively managed based on how the fund is set up and investors can get expert advice from their in-house portfolio managers.
- Questwealth Portfolios are great as they combine automation and active portfolio management that aims to monitor investor portfolios’ and rebalance investments based on market conditions, making it customizable and less of a one size fits all approach. Further, the platform has cashback and other incentives which can cultivate a savings habit for new investors and redirect those savings into long term investments.
- Questrade’s portfolios are reasonably priced, but other products offered such as equity and options trading have a higher commission structure and may make the platform an unattractive ecosystem for active investors that may find value in Questwealth portfolios, but stay away from the rest of the platform.
National Bank enables commission-free trading of Canadian and US ETFs. They have been a first mover as a large financial institution in offering zero commission on equities and have competitive product offerings like automated investing through its robo-investing platform, InvestCube.
- National Bank is a large financial institution and is a first mover amongst the Canadian banks to offer commission-free trades and ETFs, making it an attractive platform for investors that are hesitant to invest with a stand-alone online discount broker and are more comfortable investing in a bank’s investment platform.
- While trading is free for individual equities or ETFs, the platform has inactivity fees and annual charges for non-maintenance of minimum balances which might discourage new or beginner investors.
Questrade & Questwealth Portfolios
Questrade is a Canadian investment platform that provides access to US and Canadian financial markets.
Questwealth Portfolios offer automated diversified portfolios for a flat fee as a percentage of assets invested with portfolio managers actively adjusting your portfolio to maximize gains.
As market conditions change, portfolios are also dynamically rebalanced in real-time bringing together a combination of technology and human expertise to minimize risk while maximizing returns.
Trading equities has a minimum charge of $4.95 and a maximum charge of $9.95.
Similar to equities, options can be traded for $9.95 + $1 per lot fee.
While these might be steep for active traders, long-term investors looking to build self-directed passive portfolios can transact in ETFs and fixed income without any commissions.
Wealthsimple is one of the most popular investing platforms amongst investors in Canada.
They provide Canadians with the ability to invest in automated portfolios at a low fee cost structure, making them very attractive against actively managed mutual funds charging significantly higher management fees.
Wealthsimple Invest provides registered and non-registered accounts that can invest in automated portfolios at a low fee cost structure, making it very attractive vs actively managed mutual funds charging significantly higher management fees.
Wealthsimple does a good job of having educational resources available on the platform and other value-added services are available as part of the core offering.
National Bank has made inroads into the equities trading landscape by offering zero commission equity trades, making them an extremely attractive alternative to popular online discount brokers.
Their robo-investing service also helps investors make automated, systematic investments into diversified long-term holdings.
Is Wealthfront Coming to Canada?
At present, Wealthfront has limited ambitions to provide access to Canadians on their platform until there is a material shift in the regulatory and compliance landscape.
What is Wealthfront?
Wealthfront provides a customizable investing portfolio based on a range of user inputs while maximizing tax savings.
Some of the most popular portfolios using automated investing focus on Sustainability, Diversity and Equity.
Wealthfront Cash is great at managing excess liquidity and keeping such funds parked in high-interest savings accounts.
They also offer portfolio loans.
Frequently Asked Questions
- How trustworthy is Wealthfront?
Wealthfront’s investing portfolios are trusted by more than 450k investors and they have $26bn in assets under management. Furthermore, Wealthfront’s Cash platform is FDIC-secured, which means deposits are insured by the Federal government. This lends greater credibility to the platform.
- Is Wealthfront a US company?
Yes, Wealthfront is a US company founded by Andy Rachleff and Dan Caroll as a fintech designed to disrupt the personal investing and wealth management space.
- Is Wealthfront good for beginner investors?
Wealthfront is a great choice for new investors as they can peek under the hood to understand what goes into creating diversified portfolios and minimizing company-specific risk for long-term investing. Investors can also get exposure to broad index categories that they may not have thought to invest in themselves but will learn by using the Wealthfront platform.