How to Buy Disney Stock in Canada

| November 27, 2022
✓ Verified by PiggyBank Staff

Disney is traded on the New York Stock Exchange (NYSE) in the US.

As a Canadian investor, you can buy this stock on Canadian trading platforms. However, it is worth monitoring the USD/CAD exchange rate to determine the currency impact of your investment decisions.

There are a few simple steps you can follow to add the American media powerhouse to your stock portfolio from the comfort of your own home!

1. Select a suitable trading platform
2. Create a new account on the broker trading platform and deposit funds
3. Select the company you want to invest into (i.e., Disney)
4. Choose your order type and the number of shares you want to buy
5. Execute the trade

1. Select a suitable trading platform

The first step to buying Disney shares requires you to make a decision on the trading platform you would like to use.

Canadians have several options available to them either through their bank (e.g., TD Ameritrade) or through other platforms (e.g., Wealthsimple).

  • Ability to purchase Disney stock in Canada
  • Low commissions
  • Aims to get you the best possible price
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2. Create an Account

Once you have selected the platform you would like to trade with, you have to open an account with that platform.

Most platforms will ask for identity verification details to validate that you are who you say you are.

By having your proof of ID (such as passport, driver’s license, etc.) ready to go, you can save time on the account opening process.

3. Select the company you want to invest into

In this case, you are likely looking to invest into Disney.

Different brokerage platforms have different user interfaces for how to navigate to your selected stock.

Once you are familiar with your chosen brokerage’s interface, you will need to enter the stock ticker (NYSE:DIS).

Alternatively, you may also be able to write out the full (Walt Disney Co.) or partial name (Disney) of the stock.

4. Choose your order type and the number of shares you want to buy

Once you have located the relevant stock, the next step is to enter the number of shares you want to buy of the stock.

At this stage, you will also need to select your order type. In general, you have three main types of orders:

  • Market order: Your order gets fulfilled at the prevailing market price
  • Limit order: An order to buy a stock at or below a maximum threshold. Your order only gets fulfilled if the market price meets this threshold or is lower.
  • Stop order: An order to buy a stock only when it reaches a pre-defined threshold. Your order gets fulfilled at the next available price once this threshold is met.

5. Execute the trade

The last step is to execute the trade by pressing the ‘Buy’ button.

At this stage, the brokerage platform will match you automatically to a seller willing to sell their shares at a mutually acceptable price.

Once this transaction is complete, your order is said to be ‘filled’, and you are the proud owner of Disney’s stock.

How Many Disney Shares Should I Buy?

The number of shares you should buy is dependent on your own personal financial profile and portfolio size, investing strategy and risk tolerance. Your investment criteria may differ entirely from your neighbour’s, and there is no single right answer.

For example, you may already own shares of another major media conglomerate.

In this case, you should consider whether you want to add Disney shares, replace the existing shares with Disney stock or keep them as they are.

Similarly, if you are a passive investor, then you might want to find ETFs or mutual funds that hold Disney stock rather than owning the stock yourself.

Another consideration is that media stocks such as Disney are often dependent on new movie or show releases. If you have confidence in their upcoming pipeline of new content, it is worth buying into the stock. However, if you feel that the content slate in the near term is lackluster, then you may choose to skip this stock for now.

It is also important to do your research on Disney to understand their strategy and operations.

Since the company is publicly traded, you can find a lot of good information in their most recent annual report or quarterly filings which contain comprehensive insight into the business’s history, recent financial results, growth plan, risks, and more.

You can check out Disney’s Investor Relations page to find various filings, press releases, and presentations that will help you better understand the company.

This information can also help inform your decision on the number of shares you want to buy.

Disney Company Overview

Disney is one of the world’s leading diversified entertainment companies headquartered in Los Angeles, California.

Founded in 1923, the company specializes in children’s entertainment and has developed some of the world’s most recognizable characters such as Mickey and Minnie Mouse.

Disney categorizes its business into two key segments: (i) Disney Media and Entertainment Distribution (DMED), and (ii) Disney Parks, Experiences and Products (DPEP).

The DMED segment includes revenues from linear networks (such as domestic and international channels including ABC TV Network, ESPN, Fox, and National Geographic), direct-to-consumer platforms (such as Disney+, Hotstar, Hulu, etc.), and content sales and licensing.

The DPEP segment includes its global network of theme parks and resorts including Walt Disney World Resort, Magic Kingdom, EPCOT, Hollywood Studios and Animal Kingdom.

According to its most recent annual report, Disney generated $67.4 billion in revenues with $2.6 billion in operating profit.


 

Frequently Asked Questions

  • Can I buy Disney stock in Canada?
  • Can I buy Disney stock on Wealthsimple?
  • Can I buy Disney stock on Questrade?
  • Can I buy Disney stock on Interactive Brokers Canada?

Harshil Dhanky is a financial services professional based out of Toronto, Ontario with extensive experience in the Canadian banking industry across Toronto, Calgary, and Vancouver in the capital markets, asset management, and lending sectors.

In the past, Harshil has worked with a range of consumer lending websites, personal finance advisors, investment managers, insurance companies, and other financial institutions to write and edit whitepapers, articles, blog posts, and other collateral read by consumer audiences to help them make better financial decisions.

His work spans a wide range of Canadian personal finance topics including savings and retirement programs, debt management tips, mortgages and personal loans, and other key financial issues for Canadian consumers at each stage of their life.